![]() Often, it would be good to know what the present value of the future investment is, or how long it will take to mature (give returns). ![]() Unless the project is for social reasons only, if the investment is unprofitable in the long run, it is unwise to invest in it now. Decisions on investment, which take time to mature, have to be based on the returns which that investment will make. ![]() ![]() Chapter 6 - Investment decisions - Capital budgetingĬapital budgeting is vital in marketing decisions. ![]()
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